Keep Britain Tidy

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"In 1954, led by its chair Lady Elisabeth Brunner, the group passed a resolution to ‘Keep Britain Tidy’. They quickly got to work in trying to stop littering and encourage a pride in places.... Celebrities such as Abba, Marc Bolan, Morecambe and Wise, and David Cassidy, fronted up our advertising campaigns. In 1984, we became a limited company and three years later we became the ‘Tidy Britain Group’. In 2001, we had another name change – this time we became ‘ENCAMS’ – short for Environmental Campaigns. The new name reflected how we had moved on from just dealing with litter. We were now concerned with beach awards and Eco-Schools... In March 2008, Phil Barton joined as new chief executive and took over at the helm. In 2009 we returned to our original and most-loved name – Keep Britain Tidy."[1]

Trustees

Accessed April 2012: [2]

Contact

URL: http://www.keepbritaintidy.org

Resources and articles

Related Sourcewatch

References

  1. Keep Britain Tidy History, organizational web page, accessed April 14, 2012.
  2. Keep Britain Tidy Trustees, organizational web page, accessed April 14, 2012.