Reform America Fund

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Reform America Fund is a super PAC registered with the Federal Election Commission (FEC) by Lorri Pickens on July 24, 2015. Reform America Fund is bankrolled by Wisconsin billionaire Diane Hendricks and ran multi-million dollar ad campaigns in Wisconsin against Democrats Hillary Clinton and Russ Feingold.[1]

The super PAC is closely affiliated with Reform Wisconsin Fund, which was also registered by Lorri Pickens. Both entities are represented by spokesperson Chris Martin and share the same address in Black Creek, Wisconsin. Reform America Fund and Reform Wisconsin Fund both ran ads supporting U.S. Senator Ron Johnson in his 2016 bid for re-election.[1]

The groups operate the websites "C is for Clinton" and "Russ is Wrong," with corresponding YouTube channels showcasing their ads against the pair of Democrats.

According to FEC filings, Reform America Fund is being managed by Scott Walker campaign guru R.J. Johnson and Walker aide Keith Gilkes.

2016 Election Activity

Reform America and Reform Wisconsin Funds Step in Late to Save Johnson's Campaign

The November 2, 2016 Marquette Law School poll found Russ Feingold with a slim one percent lead in Wisconsin's Senate race. Ron Johnson, who had been trailing Feingold all race, was propped up by an influx of late outside spending on his behalf. One of the top spenders in the final month of the Senate campaign were Reform America and Reform Wisconsin Fund, bankrolled by Diane Hendricks.[1]

Reform America Fund spent $6.2 million in the 2016 election cycle: $3.5 on negative advertising against Hillary Clinton and $2.5 million hitting Russ Feingol.[2]

Reform Wisconsin Fund spent $1.37 million against Feingold in the 2016 election cycle.[3]


The top contributor to Reform America Fund is billionaire co-founder of ABC Supply Diane Hendricks. She has made five contributions to the group, totaling nearly $5.6 million. Other notable donors include:[2]

The sole contributor to Reform Wisconsin Fund is Reform America Fund.[3]





  1. 1.0 1.1 1.2 Lisa Graves, WI Senate Race Tightens With Flood of Last-Minute Ads Against Russ Feingold,, November 4, 2016.
  2. 2.0 2.1 Federal Election Commission, Reform America Fund, 2016 Cycle, FEC filing via ProPublica, accessed November 7, 2016.
  3. 3.0 3.1 Federal Election Commission, Reform Wisconsin Fund: 2016 Cycle, FEC filing via ProPublica, accessed November 7, 2016.
  4. 4.0 4.1 4.2 4.3 Federal Election Commission, October Monthly Filing, Reform America Fund, FEC filing, October 20, 2016.
  5. Federal Election Commission, 2015 Year-End Filing, Reform America Fund, FEC filing, February 8, 2016.