Brand information

This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

Tobacco document information on brands

Information on marketing of brands

• Brand Image Mapping Oracle(1991 B&W-mental associations people have with brands)
• Virile Brand Families (RJR, 1976)
• Proposal to develop an empowering, supportive, guilt-free brand(RJR collection, 1994)
• Weakening relationships Proposal to exploit isolation, lonliness in brand positioning (RJR, 1994)

Marlboro

• Marlboro brand design and promotional history (also discusses introduction of Benson & Hedges and Virginia Slims)

Camel

• The History of Red Kamel (RJR, 1996)
• Historical overview of Camel and Lucky Strike cigarettes-magazine article
• History of the use of the Camel
• Camel Creative Evolution 1988-1991-Evolution and history of how RJR has portrayed and used the Camel between 1988-1991

KOOL

• The History of KOOL(1983, 93-page report)
• KOOL 10s
• Introducing Brown & Williamson Tobacco Corporation Kool Lights & Ultras
• The Chemistry of Kool and a Recommendation - suggests KOOL is good for after marijuana
• Kool Isn't Getting the Starters/236

Viceroy

• Viceroy brand history-Targeting towards white-collar, professional males

External resources for information on cigarette brands

• Cigarettespedia, a free, Web-based encylcopedia research project on cigarette brands worldwide.