Brand Image Mapping Oracle

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This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

Brand Image Mapping Oracle

This 23 page, 1991 Brown & Williamson marketing research document describes the process of studying mental associations people have with certain cigarette brands (e.g., expensive, cheap, modern, classy), the image the user has of people who smoke specific brands (e.g., trendy, conventional, cost-conscious).

Title Brand Image Mapping Oracle
Author BATco
Date 19911112
Type Report, Marketing
Bates 465447017/7039
Collection Brown & Williamson
Pages 23

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