B Team

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"Over the last four years, Virgin Unite worked with Richard and former PUMA CEO Jochen Zeitz to incubate a new global leadership initiative with a single purpose: to make business work better.

"Launched in October 2012 The B Team is a group of global business leaders who share similar views about the need to transform business, delivering a “Plan B” that champions concrete solutions to help make capitalism a driving force for social, environmental and economic benefit.

"Together, these B Team Leaders will use their collective voice, experience, entrepreneurial skills and influence to undertake challenges that will help shape a future of business motivated by people, planet and profit." [1]


Accessed May 2015: [2]

Alongside Richard and Jochen, The B Team Leaders are:

  • Former Irish President and UN High Commissioner for Human Rights Mary Robinson and former Norwegian Prime Minister Gro Brundtland are Honorary B Team Leaders representing the interests of “people and our planet”.

Resources and articles

Related Sourcewatch articles


  1. B Team, Virgin, accessed May 25, 2015.
  2. B Team, Virgin, accessed May 25, 2015.