Adam Werbach was once the youngest president of the Sierra Club, is on the board of Greenpeace International and is an environmental consultant and the founder and CEO of the Saatchi & Saatchi S, a green PR and consulting firm he began under the name Act Now. Werbach's clients include Wal-Mart and he has been accused of selling out and greenwashing by critics such as John Sellers and Barbara Dudley.
Selling Out to Saatchi & Saatchi S
On January 31, 2008, FastCompany.com reported: "Those still on the fence about the sellout status of our September coverboy Adam Werbach--the youngest ever Sierra Club president who's now doing sustainability work for Wal-Mart--are about to be taken for another surprise twist. This morning Werbach announced that his San Francisco sustainability consultancy, Act Now, has been scooped up by none other than the lovemark-man himself: Saatchi & Saatchi's Kevin Roberts. The new company, called Saatchi & Saatchi S, in which Werbach will remain CEO, plans on bringing sustainability to the ad agency's clients, which include A-listers like P&G, Toyota, and Visa. 
Act Now and Wal-Mart
According to its website, "The Personal Sustainability Project (or “PSP”) was designed by Act Now to educate Wal-Mart and Sam’s Club employees, or Associates, on sustainability in a meaningful way to improve their health and well being, foster widespread community engagement and drive cultural change throughout the organization. ... Act Now’s challenge was to develop a communications strategy as novel and engaging as the PSP program itself."
Adam Werbach's Clients
On December 31, 2007 clients listed on its website included the following: 
- Amnesty International
- Center for American Progress
- Cisco Systems
- Columbia Records
- dropping knowledge
- General Mills
- General Service Foundation
- Gill Foundation
- Goldman Environmental Prize
- Kaiser Permanente
- Nathan Cummings Foundation
- National Wildlife Federation
- Procter & Gamble
- Rockefeller Brothers Foundation
- Sierra Club
- World Wildlife Fund
Adam Werbach, Global Chief Exectutive Officer
Saatchi & Saatchi S
501 York Street
San Francisco, California 94110
Email: awerbach AT saatchis.com
Articles and Resources
Related SourceWatch articles
- 99% Spring
- Act Now
- Wal-Mart Stores
- Breakthrough Institute (Werbach's on the Advisory Board; his Saatchi & Saatchi S affiliation is not mentioned)
- Michael Shellenberger
- John Stauber, The Progressive Movement is a PR Front for Rich Democrats, March 15, 2013, CounterPunch.
Articles by Werbach
- Adam Werbach, [http://adage.com/cmostrategy/article?article_id=126770 "Seeing Green? Maybe It's Time to Go Blue
Put Consumers and Shoppers at the Center of the Sustainability: Dialogue to Really Save the World"], Advertising Age, May 5, 2008.
- Michael Barbaro, Wal-Mart Effort on Health and Environment Is Seen, New York Times, June 22, 2006.
- Amanda Witherell, Is Wal-Mart Going Green or Just Greenwashing? Corporation hires former Sierra Club president to polish its image, San Francisco Bay Guardian, August 16, 2006.
- Cliff Schecter, Adam Werbach: Wal-Mart's New Fraud Salesman, Huffington Post, August 20, 2007
- Danielle Sacks, Working With the Enemy: Once the youngest president of the Sierra Club, Adam Werbach used to call Wal-Mart toxic. Now the company is his biggest client, Fast Company, September, 2007.
- John Sellers and Barbara Dudley, The Death of Integrity: In working with Wal-Mart, activist Adam Werbach is abandoning his principles, Grist, July 19, 2006.
- Act Now, Act Now: Clients: Why Today's Leading companies Turn to Us", accessed January 2008.
- Advisory Board. The Breakthrough Institute. Retrieved on 2011-04-14. “Adam Werbach is one of the world's experts in sustainability. At age 23, he was elected as the youngest president ever of the Sierra Club, the oldest and largest environmental organization in the United States. Under his leadership, the Sierra Club helped create the largest new national park in the country and protect over 3 million acres of public land. Adam left the Sierra Club and created Act Now to engage the corporate and media world in sustainability. By 2004, Adam had become critical of the pace of change of the environmental movement and delivered the landmark speech "Is Environmentalism Dead?" Adam has appeared on TV shows such as The O'Reilly Factor and Politically Incorrect with Bill Maher. He is a contributing editor to In These Times magazine and author of Act Now, Apologize Later, published by Harper Collins in 1997. Adam currently serves on the six-member International Board of Greenpeace and as Public Utilities Commissioner of San Francisco.”
|This article is a stub. You can help by expanding it.|