Tobacco industry target marketing

This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

The tobacco industry developed marketing strategies for numerous segmented markets. These included:

• Men
• Women
• Youth
• Hispanic
• Asian
• Native Americans
• Tobacco industry marketing aimed at White smokers
• African Americans
• European
• Blue collar workers
• Less educated members of the community
• Religious groups
• Mentally ill
• Prisons/prisoners
• Military
• Gay/lesbian
• Miscellaneous tobacco marketing information

Documents that discuss target marketing

• Philip Morris strategic rationale for befriending and contributing financially to ethnic and minority groups