Tobacco industry marketing aimed at the Hispanic community
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This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation. |
- Hispanic Teens/Tweens Miami & New York (Philip Morris, 2001)
- Four Year Strategic Plan Issues (RJR, marketing cigarettes in Mexico)
- Marketing chew to Mexican Americans (U.S. Tobacco, 1983)
- Subject: Spanish Market (B&W)
- Virginia Slims Hispanic Strategy to develop a "relevant Hispanic strategy" for marketing VS cigarettes to Hispanic women.
- Hispanic Thanksgiving event in an Anaheim, California park in 1988; involved giving away free cigarettes
- Internal Philip Morris complaint about Hispanic marketing (Philip Morris internal email, 1994)
- Winston. Positioning Statements RJR, 1988 Key Programs, includes "aggressive hispanic marketing effort" for Winston
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