Tobacco industry marketing aimed at blue collar workers
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This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation. |
Suggested search terms to use in the Legacy Tobacco Document Library to find documents about marketing aimed at blue collar workers:
"Blue collar" (in quotes)
- Blue collar target
- Blue collar psycholog* (will search for "psycholgical," "psychology," "Psychographic" etc.)
- Product Image Attribute Study. Exploratory Research (RJR, 1981)
- Introducing Brown & Williamson Tobacco Corporation Kool Lights & Ultras
- Mindset Segments
- Camel Regular Creative - Camel positioning to target older male smokers, blue collar, middle/lower income (RJR, 1978)
- Camel Copy Strategy-Target is blue collard, "not too downscale"
- Marlboro copy objective
- Marketing to powerlessness and social guilt
- Young Adult Male Creative "Roger Rhu" (B&W, '87)
<tdo>search_term="blue collar"</tdo>
