Strategic Media Services

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Strategic Media Services (SMS), founded in the Washington, D.C. area in 1996 by David Neal, is a "full-service media research, planning and placement firm" serving a "select group of political, issue/advocacy and commercial clients," its website states. Services offered include media strategy and planning; negotiation/buying; competitive tracking/analysis; final schedule posting; and account reconciliation.[1]

Only "51 consulting firms accounted for about $346 million in spending" in the 2001-2002 election cycle. "Of the thousands of minutes of political advertising broadcast to viewers and listeners across the country, most bore the fingerprints of just six companies: Democratic firms GMMB, LUC Media and Media Strategies and Research; Republican firms Murphy Pintak Gautier Hudome, National Media and Strategic Media Services," which were "paid $149.6 million for their services by the state party and caucus committees."[2]

SMS shares the same Washington, D.C., address with Dawson McCarthy Nelson Media.[3]



The following are not listed on the SMS website as clients:

  • In the third quarter of 2006, SMS received more than $1.5 million from the NRCC for the 2006 campaign in Minnesota's 6th Congressional District.[4]
  • In the 2003-2004 election cycle, SMS received more than $38.5 million—in excess of $30 million coming from the NRCC.[5]
  • In the third quarter of 2006, SMS received more than $60,000 from the All Children Matter-Iowa PAC.[7]


The following are listed as clients on the SMS website:

Campaign contributions

In the 2001-2002 election cycle, SMS contributed $10,856 (primary) to the RNC Republican National State Elections Committee.[8]


Domain name and web services

STRATEGICMEDIASERVICES.COM is served by Special Systems Inc., which shares the same IP address with the right-wing Media Research Center (MRC) (; MRC's Business & Media Institute (; MRC's Cybercast News Service ( and; Crossroads Media, LLC (, which connects (via a WHOIS search) with Americans for Job Security's Mike Dubke;[9] and Belong2 Networks (, with administrative contact Carl Forti, the former communications director at the National Republican Congressional Committee who is working for[10] Republican Mitt Romney 2008 presidential campaign.[11]

Contact information

1023 31st Street NW
4th Floor
Washington, D.C. 20007(Map)
Phone: 202 337-5700
FAX: 202 337-8484
Email: info AT


Related SourceWatch articles


  1. Go to "Services,"
  2. Alexander Cohen, "Professional Advice. State parties spend hundreds of millions on consulting," Center for Public Integrity, March 25, 2004.
  3. News Release: Findings in the Matter of a Complaint Regarding Tim Pawlenty for Governor Campaign and the Republican Party of Minnesota, State of Minnesota, Campaign Finance and Public Disclosure Board, October 2002.
  4. "NRCC: two last expenditures in the 6th District," NRCC, November 7, 2006.
  5. Consultants: Strategic Media Services, Center for Public Integrity.
  6. Expenditure Details: RNCC paid to Strategic Media Services, 2002 election cycle,
  7. Reports: Expenditures: All Children Matter-Iowa, State of Iowa.
  8. Campaign Contribution Search: Strategic Media Services, NewsMeat.
  9. Note that AJS and Dubke's Crossroads Media share the same office space.
  10. "Romney Turns Forti," The Hotline On Call Blog/National Journal, January 11, 2007.
  11. DNS Search: STRATEGICMEDIASERVICES.COM,, accessed October 15, 2007.

External articles

External resources