French West Vaughan
French West Vaughan, also written French|West|Vaughan, is a public relations company based in Raleigh, North Carolina.
Contents
History
The company was founded in 1997.
PR work
Their website states, "Public relations is often associated with generating huge amounts of press coverage for clients."
"However, public relations is about more than generating ink. In fact, sometimes the best outcome is no story being written at all. What public relations does best is orchestrate mutually beneficial relationships between interested parties. Sometimes that takes the form of arranging an interview between your CEO and The Wall Street Journal. Other times it means putting together an analyst tour, planning an annual shareholders meeting, proactively managing a crisis situation, implementing an employee communications campaign or building a grassroots marketing strategy that allows for one-on-one interaction between a company and its constituents." [1]
Areas of work:
- Issues and reputation management
- Crisis planning and counseling (Crisis management)
- Employee communications (Employee relations)
- Investor and analyst relations
- Media training and speakers bureau support
- International, national, regional, local and trade media relations
- Grassroots consumer and trade promotions
- Word of mouth and Buzz marketing
- Brand development and product introductions
Personnel
- Rick French, Chairman, President & CEO
- Jack Glasure, Chief Marketing Officer
- David Gwyn, Executive Vice President & General Manager[2]
Income and employee totals
O'Dwyer's PR lists French West Vaughan as earning $12,248,312 in net fees in 2007, up 27% on the previous year. It notes the firm has 85 employees. [3]
PR Week ranked French West Vaughan as the nineteenth largest independent PR agency in the United States in 2008, with 2007 revenue of $13,170,228, a 9% increase from the previous year's total revenue of $12,082,778. The ranking also notes its staff total of 85 (2006 total: 83), with $154,944 in revenue per employee.[4]
Clients
Past and present clients include: [5]
- AT&T
- Cardinal Health
- Central Intercollegiate Athletic Association (CIAA)
- ConAgra
- Ford Motor Company
- GlaxoSmithKline
- Greater Raleigh Convention & Visitors Bureau
- IBM
- Pfizer
- SunTrust
- Time Warner Cable
- U.S. Marines
- U.S. Navy
- Wrangler
Contact details
112 E. Hargett Street
Raleigh, NC 27601
Phone: (919) 832-6300
Fax: (919) 836-7699
Email: rfrench AT fwv-us.com
Web: http://www.fwv-us.com
Resources
Related SourceWatch articles
References
- ↑ Public relations, French West Vaughan, accessed May 2008.
- ↑ Team, French West Vaughan, accessed May 2008.
- ↑ 2007 Worldwide Fees of Independent Firms With Major U.S. Operations, O'Dwyer's PR, accessed May 2008.
- ↑ "2008 Agency Rankings," PR Week, 28 April 2008.
- ↑ Clients, French West Vaughan, accessed May 2008.
