Word of Mouth Marketing Association

This article is part of the Center for Media & Democracy's spotlight on front groups and corporate spin.

The Word of Mouth Marketing Association (WOMMA) is a trade association for companies involved in creating buzz for clients products via "word of mouth marketing". The WOMMA website states that it is "the only word of mouth marketing association that includes both online and offline word of mouth." Their website includes an Influencer Handbook.

History

WOMMA was created in in 2004 and states that its members are "committed to building a prosperous word of mouth marketing profession based on best practices, effective standards, and ethical leadership."

Membership

Members include:

• Burson-Marsteller
• BuzzMetrics
• BzzAgent
• DEI Worldwide
• Edelman
• Intelliseek
• NOP World
• Rowland Communications

Contact details

65 E. Wacker Place
Suite #500
Chicago, IL 60601
Phone: 312-853-4400
Fax: 312-275-7687
Web: http://www.womma.org

Resources and articles

Related SourceWatch articles

• Advertising
• Buzz
• Third party technique

External articles

• Word of Mouth Marketing Association, "What's Ethical Buzz? Word of Mouth Marketing Association's New Code of Conduct Defines Standards for Marketers", Media Release, February 9, 2005.
• Annys Shin, "FTC Moves to Unmask Word-of-Mouth Marketing", The Washington Post, December 12, 2006.