Divide and conquer
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Divide and conquer refers to the common strategy of seeking to cultivate neutrality or support from those considered 'moderates' as a way of undermining and marginilising those deemed the 'radicals'.
- Building Bridges and Splitting Greens
- The Untold Story of How & Why Philip Morris is Pushing for FDA Regulation
- P A McDaniel1, E A Smith and R E Malone, "Philip Morris’s Project Sunrise: weakening tobacco control by working with it", Tobacco Control, Number 15, 2006. (Abstract, only paid access to full article).
Tobacco industry documents
- This 1996 Philip Morris Discussion Draft on Strategic Thrusts, on Bates Page --3781 , under the "Business Activities" section titled "Proactively dealing with the Antis" states, "Create alliance w//moderates--'Divide and Conquer'(wedge)"
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