Discover America Partnership

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The Discover America Partnership is an effort launched in September 2006 by the U.S. tourism industry to promote tourism to the U.S. as a means of improving America's image overseas. According to its website:

The greatest public diplomacy tool America has is her people. Those who have visited the U.S. and interacted with the American people consistently feel more positive about the U.S. than those who have not visited (Pew Attitudes Global Project, 2006).[1]

DAP states that the United States faces an "image crisis" because "In most countries, favorable opinions of America are well below 50%." It seeks to increase the number of tourists visiting the U.S. by 10 million people per year, creating "people-to-people" communication which "builds understanding in a way that no other form of communication can match."

In March 2007, however, DAP noted that efforts to increase tourism have not been as successful as hoped. "We have lost nearly 60 million international travelers since 9/11 and the problem is only getting worse,” said DAP Executive Director Geoff Freeman. "As travel around the world skyrockets, the U.S. is mired in a slump. It is time for Congress to address this growing problem in a way that both strengthens our security and improves the efficiency of the travel process."[2]



  • Geoff Freeman, Executive Director
  • Heather Epkins, Director of Communications, phone (202) 408-2172; email heather AT
  • Former U.S. Homeland Security Secretary Tom Ridge has worked for DAP as an advisor[3]

Contact information

Discover America Partnership
1100 New York Avenue, NW Suite 450
Washington, DC 20005


  1. DAP website (visited April 4, 2009).
  2. "New Dept. of Commerce Figures Show Continued Decline In Overseas Travel To U.S.," Hotel Interactive, March 23, 2007.
  3. 3.0 3.1 Judy Sarasohn, "Discover America Partnership Lands Ridge," Washington Post, December 21, 2006, Page A27.

External links