Clif Bar

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Clif Bar is a leading brand of energy bars. A 2013 article said the company is worth $340 million.[1]

Product Lines

  • Clif Bar[2]
  • Clif Mojo
  • Builder's Protein Bar: A bar containing 10g protein (snack), 20g protein, or 30g protein (Builder's MAX)[3]
  • Clif Shot: Energy gel, Clif Blok energy chews, protein recovery drink mix, and electrolyte hydration drink mix.[4]
  • Clif Kid
  • Kit's Organic
  • Luna
  • Clif Crunch Granola Bar

Resources and Articles

Related SourceWatch Articles


  1. Matt Villano, "Raising the bar," Entrepreneur. Mar2013, Vol. 41 Issue 3, p74-74.
  2. Clif Products, Accessed July 20, 2014.
  3. Clif Bar & Company, "New 30 Gram Protein Bar Helps Maximize Muscle Growth and Recovery," Business Wire (English). 04/23/2013.
  4. Clif Shot, Accessed July 20, 2014.

External Resources

External Articles