Balance Bar Co.
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Balance Bar Co.
- “We want to serve the life athlete, the person on the go, someone who wants a healthy snack or a meal replacement,” says Peter Wilson, president and ceo of Balance Bar. “We are not specifically aimed at recovery.” In other words, these energy and nutrition bars are now being marketed to health-conscious consumers who want a snack, as opposed to for athletes looking to re-energize after a strenuous workout. For Balance Bar, the key is making a product relevant for both audiences. “We are not specifically targeting the athlete, but the bar can definitely help pre or post workout,” says Erin Lifeso, director of marketing at Balance Bar. “We are not segmenting our bars to specialize in recovery, but they can still be used in that manner.”[1]
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- ↑ Kim, Martin, "Snack on this: energy, nutrition bars sales surging," Candy Industry. Mar2012, Vol. 177 Issue 3, p36-37.
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- Kim, Martin, "Snack on this: energy, nutrition bars sales surging," Candy Industry. Mar2012, Vol. 177 Issue 3, p36-37.
