Circulation Expertí
Circulation Expertí was founded in 1968 by Warren G. Jackson “to forge a link between the nation’s African-American communities, the media and the private sector”. According to the company’s website, Circulation Expertí “is a wholly black-owned public relations, advertising and marketing consulting firm”.
“It was the goal of Warren G. Jackson, the agency’s founder, president and chief executive officer, some thirty years ago, to convince Corporate America that becoming involved in the black community could generate both publicity and a greater market share for their products,’ the company’s website states.
“In turn, he hoped to demonstrate to black leaders, organizations and key decision-makers that there was far more gained by working with the nation’s business community than against it”.
“ Our extensive contacts within the nation’s African-American and Hispanic markets have enabled our clients to develop effective working relationships with some of the country’s most influential minority leaders. Similarly, our knowledge of these communities, has helped us to develop programs and campaigns which not only provide our clients with maximum visibility, but also strike at the heart of the target community’s needs and concerns”, it boasts.
In an internal budget review document for 1993 for the Philip Morris group of companies, “Circulation Expertí (Warren Jackson)” was pencilled in as a PM Corporate Affairs consultant for $24,000. “Provides expertise on African/American press,” the document stated. [1]
Clients
According to the company's website (accessed November 2003) and other sources, current and recent clients include:
- Eastman Kodak Company
- JPMorgan Chase
- Chase Mortgage Corporation
- Colgate-Palmolive
- Centers for Disease Control
- Diageo
- IBM
- GlaxoSmithKline
- Kraft Deluxe Mac & Cheese
- Federated Department Stores
- Post Cereals
- SEARS
- Unilever
- HPC USA
- Kraft Foods
- General Mills [2]
Contact
Circulation Expertí, Ltd. 280 North Central Ave. Suite 310 Hartsdale NY 10530 Phone: (914) 948.8144 Fax: (914) 948.1332 E-mail: experti@experti.com Web: http://www.experti.com/
External links
- Circulation Expertí, “Agency profile”, accessed November 22, 2003.
- Philip Morris, “Corporate Affairs: corporate cost review, Bates No 2046996735, July 1993 (estimated), page 1.
- Michael Bush, "General Mills efforts eye multicultural audiences," PR Week (sub req'd), August 22, 2006.
