BWR Public Relations

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"For 32 years, B|W|R has earned a reputation as a results-oriented corporate, lifestyle and entertainment-based public relations firm. Our expertise spans corporate entertainment, corporate, film, television, talent, special event, non-profit/public affairs, hospitality/destination, consumer product, technology and publishing publicity. B|W|R, headquartered in Beverly Hills with offices in New York, is a subsidiary of WPP Group plc (, leaders in advertising, branding and marketing." [1]

Selected Clients

"B|W|R represents over 150 stars of film, television and music. Current clients include Megan Fox, Zac Efron, Mila Kunis, Adam Sandler, Reese Witherspoon, Chris Rock, Renee Zellweger, Ewan McGregor, Ben Kingsley, Jason Alexander, David Arquette, Kate Beckinsale, Jason Biggs, Abigail Breslin, Amanda Bynes, Drew Carey, Dana Carvey, Anna Faris, Michael J. Fox, Johnny Galecki, Mariska Hargitay, Joshua Jackson, Don Johnson, Val Kilmer, Diane Kruger, Ali Lartner, Matt LeBlanc, Blake Lively, Kellan Lutz, Rose McGowan, Viggo Mortensen, Chris O'Donnell, Tatum O'Neal, Sandra Oh, Sharon Osbourne, Ryan Phillippe, Nicole Richie, Zoe Saldana, Ashley Tisdale and Damon Wayans, Jr.

"In addition to AOL Music, our music personalities currently include Avril Lavigne, Enrique Iglesias, Bryan Adams, Richard Marx, Taio Cruz, Austin Brown, Kimberly Cole, Dawn Richard, Julian Lennon, Hinder, OK Sweetheart, Alice in Chains, SafetySuit, and producer/songwriter Alex Da Kid. For album campaigns and tours we have previously handled the likes of Britney Spears, Janet Jackson, Steven Tyler, Christina Aguilera, Sheryl Crow, Neil Diamond, Alanis Morissette, Katharine McPhee, Taylor Hicks, Nick Carter, Lisa Marie Presley, Gavin Rossdale, Maroon 5, Staind, Matchbox Twenty, Barenaked Ladies, 3 Doors Down, Sick Puppies, Cypress Hill, Motley Crue/Tommy Lee, Hoobastank, Shooter Jennings, Backstreet Boys, Marillion, Evanescence, Mandy Moore, Michael Bolton, Chris Cornell, Mark Hoppus, Travis Barker, Meatloaf, Snoop Dogg, T-Pain, Ziggy Marley and Yanni. We have also handled film and TV composers including Jerry Goldsmith, David Newman, George S. Clinton, Damon Elliott and Yes guitarist Trevor Rabin.

"Our services have been retained by numerous writers, producers and directors including Judd Apatow, Jason Winer, Jay Roach, Lee Daniels, Hilary Winston, Tom Lennon & Robert Ben Garant, Etan Cohen, John Hurwitz, Stuart Beattie, Matt Williams, Andrew Davis, David Lee, Guy Ritchie, Ted Demme, Reginald Hudlin, Laura Bickford, Alexander Payne, Barbara Hall, Ann Donahue, Lewis Colick and Mark Steven Johnson. B|W|R has also worked with such novelists and authors as Stephen J. Cannell, Dr. David Viscott, Barbara DeAngelis, Todd Buchholz, Morris Dees, Julie Morgenstern, James Frey, Tucker Max, Joy Bauer, Nigel Barker and Lemony Snicket. Then there are business talents such as Tesla Motors and SpaceX founder Elon Musk, Hard Rock Cafe/Hotel creator Peter Morton, Pink Taco founder Harry Morton, So Low sportswear founder Sarah Siegel-Magness, and lifestyle gurus B. Smith, Christopher Lowell and Julie Edelman ("The Accidental Housewife").

"Our work with sports stars ranges the gamut: from the NFL and NBA to car racing and soccer. They include such athletes as Terry Bradshaw, Eric Dickerson, Simeon Rice, Rick Fox, Dennis Rodman, Vlade Divac, Sean Avery, David Eckstein, Carl Lewis, Scott Hamilton, Peggy Fleming, Sugar Ray Leonard, Florence Griffith-Joyner, NASCAR driver Stanton Barrett, WWE star John Cena, mixed martial arts fighter Tito Ortiz, surfer Karina Petroni, Tae Bo creator Billy Blanks and champion rodeo rider Ty Murray. This agency has also conducted product campaigns and special events with Michael Jordan, Shaquille O'Neal, Tiger Woods, Magic Johnson, George Foreman, Evander Holyfield, Steve Young, Joe Montana, Jimmy Connors, Bjorn Borg, Wayne Gretzky and others...

"Currently handling the Gentle Barn Foundation, and annually working with the public/private California State Summer School for the Arts (CSSSA), B|W|R has spent nearly a dozen years handling the Revlon Run/Walk for Women in Los Angeles and New York and has also publicized the Adopt-A-Minefield gala (Paul McCartney, Tony Bennett, Jay Leno), Stand Up to Cancer (star-studded fundraiser broadcast live on ABC, CBS and NBC), White Party (Sean Combs/Ashton Kutcher, for Malaria No More), Michael Jordan Golf Invitational, Jack Nicholson and Rudy Durand Celebrity Golf Classic, Lexus Challenge, Magic Johnson Sports Star Dinner/Auction, Great Sports Legend Dinner and Destination Fashion (benefiting the Buoniconti Fund to Cure Paralysis), Hollywood Bag Ladies Luncheon (Lupus LA), S.L.E. Lupus Foundation 40th anniversary gala, A Night at Sardi's (Alzheimer's Association), Broadway Takes the Runway (Al D. Rodriguez Liver Foundation), Blossom Ball (Endometriosis Foundation of America), Red Dress II, What A Pair, American Red Cross "Save A Life Tour," AIDS Walk/L.A., Divine Design, Linked Against Leukemia Gala, Cedars-Sinai "Driven to Find A Cure" gala, "R.S.V.P. to HELP" fundraiser (Kenneth Cole, Jon Bon Jovi), Can-Do Awards Dinner (Food Bank for NYC), Kempe Celebrity Jam, Hollywood Knights Norway Tour, Nautica Malibu Triathlon, National Wildlife Federation 75th anniversary, Surfrider Foundation's 20th anniversary, and Lint Roller Party (Best Friends Animal Sanctuary). Among our proudest efforts, in the aftermath of the 1992 L.A. riots, this agency helped unite multi-cultural choirs and rival gangs across the city, joining with the L.A. Philharmonic at the Hollywood Bowl to record "Stand & Be Proud," which was adopted as the anthem of Rebuild LA.

"In addition to social marketing programs for the State of California (Read California, "Get Real About Teen Pregnancy"), we have worked with a range of non-profit entities such as Habitat for Humanity/Jimmy Carter Work Project, Rock the Vote, Tiger Woods Foundation, People for the American Way, Planned Parenthood, Best Buddies International, The What To Expect Foundation, Baby Buggy, Southern Poverty Law Center, American Indian College Fund, Portraits of Hope, Entertainment Industry Foundation, Give Back Hollywood, Women In Film, Food Bank for New York City, Feed the Children, American Cancer Society, St. Jude Children's Research Hospital, Michael J. Fox Foundation for Parkinson's Research, MADD, MDA, AIDS Project L.A., Children Affected By AIDS Foundation, D.A.R.E., LASPCA and Los Angeles Fire Department Historical Society. With the global music initiative Playing for Change and Live Earth, our environmental clients have included the Natural Resources Defense Council, Global Cool, Global Green USA (Green Cross International), Environmental Media Association, Eco Expo, Electronic Recyclers, Sea Shepherd Conservation Society, General Motors (e.g., green initiatives for its E85 flex-fuel vehicles, hydrogen fuel cell vehicles and hybrid vehicles) and Rentech (technology company creating synthetic, eco-friendly fuel)..." [2]



Resources and articles

Related Sourcewatch


  1. Overview, BWR Public Relations, accessed December 1, 2011.
  2. Corporate, BWR Public Relations, accessed December 1, 2011.