Atkins Nutritionals Holdings

"As one of the most widely-known weight-management brands, Atkins is a leading player in the $2.4 billion weight control nutrition market and participates in the broader $31.4 billion U.S. weight-loss industry. ... Atkins will leverage North Castle's broad healthy living and aging expertise and resources, particularly in the nutrition and fitness industries, to re-position its leading weight management brand by re-formulating and re-packaging its products based on consumer feedback. North Castle has placed a ten person team, led by CEO Monty Sharma (former CEO of Naked Juice and EAS, both North Castle companies) from its network of operating executives to run the company. Together, Management and North Castle will accelerate brand growth by upgrading and modernizing the Atkins diet program, launching innovative new products, expanding distribution across channels, and integrating the Company’s products with the revised weight management program to maximize brand impact."

In December 2003, "Parthenon Capital, a leading middle-market private equity firm, and GS Capital, an investment vehicle for Goldman Sachs, announced in late October they acquired Atkins Nutritionals Inc. (ANI)... We consider this a very attractive investment opportunity, added Muneer Satter of Goldman Sachs." [1]

In DEcember 2010 "announced today that the firm and its co-investors have completed the sale of Atkins Nutritional Holdings, Inc. ("Atkins"). The terms of the transaction were not disclosed...Atkins is being sold to private equity firm Roark Capital Group and its affiliates." [2]

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