Association of the British Pharmaceutical Industry
The Association of the British Pharmaceutical Industry (ABPI) is the peak drug industry lobby group in the UK.
Selling A Voluntary Code
Following widespread criticism of the UK drug industry in 2005 ABPI launched a revised version of its voluntary code of practice on marketing practices to take effect on January 1, 2006. In January 2006 PR Week reported that ABPI had hired Santé Communications to "handle a 'multi-faceted' campaign targeting all industry stakeholders from April." 
Other SourceWatch Resources
- Ian Hall, "ABPI calls in Santé to promote ‘strict’ code", PR Week, January 19, 2006. (Sub req'd).
- David Quainton, "New code of honour", PR Week, March 9 2006. (Sub req'd)
- "ABPI code of practice arm fills comms post", PR Week, July 6, 2006. (Sub req'd)
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