WYTV-33, ABC (TV Station)
| Fake TV News: A CMD Special Report |
|
| This article is part of the Center for Media and Democracy's special report, Fake TV News: Widespread and Undisclosed. Click here to read the report summary. |
WYTV-33 is a Youngstown, Ohio television station and an affiliate of the ABC television network.
Contents
Station Owner
Chelsey Broadcasting
Use of Video News Releases and/or Satellite Media Tours
In the 11.30pm news bulletin on December 19, 2005 the station broadcast an edited and re-voiced video news release (VNR) produced by MultiVu for Steifel Laboratories promoting a new eczema treatment, MimyX cream. [1] The station edited out the contra-indication information included in the original VNR which stated that it should not be used by people with "hypersensitivity to any of the components of the formulation." [2]
The station was documented airing a video news release by the Center for Media and Democracy, in its November 2006 report "Still Not the News: Stations Overwhelmingly Fail to Disclose VNRs. [3]
Contact Details
33 News / WYTV
3800 Shady Run Road
Youngstown, OH 44502
Phone main: 330-783-2930
Phone (Newsroom): 330-788-4046
Main Fax: 330-782-8154
Newsroom Fax: 330-782-6661
Web: http://www.wytv.com/
SourceWatch Resources
- Audio news releases
- B-Roll
- Brand Hype
- Branded Entertainment
- Media releases
- Satellite Media Tours
- Radio Media Tours
- Public Service Announcements
- Video news releases: PR for California's Schwarzenegger administration
External links
- Diane Farsetta and Daniel Price, "Fake TV News: Widespread and Undisclosed: A multimedia report on television newsrooms' use of material provided by PR firms on behalf of paying clients", Center for Media and Democracy, April 6, 2006.
