WYTV-33, ABC (TV Station)
|Fake TV News: A CMD Special Report|
|This article is part of the Center for Media and Democracy's special report, Fake TV News: Widespread and Undisclosed.|
Click here to read the report summary.
WYTV-33 is a Youngstown, Ohio television station and an affiliate of the ABC television network.
Use of Video News Releases and/or Satellite Media Tours
In the 11.30pm news bulletin on December 19, 2005 the station broadcast an edited and re-voiced video news release (VNR) produced by MultiVu for Steifel Laboratories promoting a new eczema treatment, MimyX cream.  The station edited out the contra-indication information included in the original VNR which stated that it should not be used by people with "hypersensitivity to any of the components of the formulation." 
The station was documented airing a video news release by the Center for Media and Democracy, in its November 2006 report "Still Not the News: Stations Overwhelmingly Fail to Disclose VNRs. 
33 News / WYTV
3800 Shady Run Road
Youngstown, OH 44502
Phone main: 330-783-2930
Phone (Newsroom): 330-788-4046
Main Fax: 330-782-8154
Newsroom Fax: 330-782-6661
- Audio news releases
- Brand Hype
- Branded Entertainment
- Media releases
- Satellite Media Tours
- Radio Media Tours
- Public Service Announcements
- Video news releases: PR for California's Schwarzenegger administration
- Diane Farsetta and Daniel Price, "Fake TV News: Widespread and Undisclosed: A multimedia report on television newsrooms' use of material provided by PR firms on behalf of paying clients", Center for Media and Democracy, April 6, 2006.