WWF and Coca Cola's $20 million Water Deal
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The logo for WWF and Coca-Cola's $20 water 'partnership'. Source: WWF
On World Environment Day 2007, WWF and Coca Cola unveiled a $US20 million deal which it described as a "bold partnership" to "conserve and protect freshwater resources". [1]
Contents
Coca Cola and WWF's Announcements
- The Coca-Cola Company, "The Coca-Cola Company Pledges to Replace the Water It Uses In Its Beverages and Their Production", Video News Release, June 5, 2007. (This VNR/You Tube video, issued by MultiVu, features 'interviews' with WWF staff and Coco-Cola executives and b-roll river footage).
- WWF & Coca Cola, "WWF and TCCC Partnership Fact Sheet", June 5, 2007.
Related SourceWatch articles
References
External articles
- "WWF and Coca-Cola Embark on Water Conservation Initiative", Environment News Service, June 5, 2007.
- "Coca-Cola to spend $20 million on water conservation", International Herald Tribune, June 5, 2007.
- "Coke skips India in its conservation pledge", Press Trust Of India, June 5, 2007.
- Craig Simons, "Countering critics, Coke pledges to conserve water", Atlanta Journal Constitution, June 6, 2007.
