WSYR-9, ABC (TV Station)
Fake TV News: A CMD Special Report |
This article is part of the Center for Media and Democracy's special report, Fake TV News: Widespread and Undisclosed. Click here to read the report summary. |
WSYR-9 is a Syracuse, New York television station and an affiliate of the ABC television network.
Contents
Station Owner
Use of Video News Releases and/or Satellite Media Tours
In the 5.30pm news bulletin on December 26, 2005 the station broadcast a re-edited and re-voiced video news release produced by D S Simon Productions for the Bioibérica on supplements available for the treatment of arthritis. The station failed to do even basic research as the VNR portrayed a joint pain treatment as being far more effective than a major study had found. [1]
In the 5.30pm news bulletin on December 12, 2005 the station broadcast an edited and re-voiced video news release (VNR) produced by MultiVu for Stiefel Laboratories promoting a new eczema treatment, MimyX cream. [2] The station edited out the contra-indication information included in the original VNR which stated that it should not be used by people with "hypersensitivity to any of the components of the formulation." [3]
Response to Report
The Syracuse Post-Standard reported that, following, the Center for Media and Democracy's report, "Channel 9 news director Jim Tortora issued a written statement Monday that the station's 'policy has been and continues to be that we do not run VNRs (video news releases) and a mistake was made here.' However, he said he couldn't confirm whether the station aired the skin cream VNR." [4]
Following the FCC's launching an investigation into unsourced VNRs in August 2006, the Syracuse Post-Standard reported, "The Syracuse ABC affiliate confirmed Wednesday that it's one of the 77 stations mailed a letter of inquiry last week by the FCC, requesting information." The news article continued: [5]
- Theresa Underwood, general manager at Channel 9, said station management was reviewing the FCC letter "and working on a response."
- In the meantime, she said, the station has emphasized to employees Channel 9's long-standing policy not to use VNRs in news programming.
- "Our policy was not followed. We have taken steps to ensure it doesn't happen again," Underwood said.
Contact Details
NewsChannel 9 WSYR
5904 Bridge Street
East Syracuse, NY 13057
Phone: (315) 446-9999
Phone (News): (315) 446-3333
Fax (News): (315) 446-9283
Web: http://www.9wsyr.com/default.aspx
SourceWatch Resources
- Audio news releases
- B-Roll
- Brand Hype
- Branded Entertainment
- Media releases
- Satellite Media Tours
- Radio Media Tours
- Public Service Announcements
- Video news releases: PR for California's Schwarzenegger administration
External links
- Diane Farsetta and Daniel Price, "Fake TV News: Widespread and Undisclosed: A multimedia report on television newsrooms' use of material provided by PR firms on behalf of paying clients", Center for Media and Democracy, April 6, 2006.
- William LaRue, "Watchdog group growls at WSYR-TV: Health report on pain remedy used info from one of product's suppliers," The Post-Standard (Syracuse, NY), April 11, 2006.
- William LaRue, "FCC probes video use at WSYR-TV," The Post-Standard (Syracuse, NY), August 17, 2006.