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A history of Ad Council published by itself in 2002 described its origins as arising from the hostility to business after the Depression. "Advertising people were concerned that criticism could erode the credibility of advertising and lead to legislation that would tax its use and regulate its content," it stated. By 1940 and 1941 the dominant view was that the best response would be to "run ads explaining the economic value of advertising in creating jobs, wealth and low prices." Instead, James Webb Young proposed that what was needed was promotion of business but with advertising as just one component of it. On November 13-15 1941 the [[Association of National Advertisers]] (ANA) and the [[American Association of Advertising Agencies]] convened a meeting to canvass the future of advertising. At the meeting Young proposed public service advertising. "He saw this kind of communication as a powerful way to help people while rebuilding respect for American business and the competitive economic system which business had helped to create and needed to thrive, the Ad Council later wrote. <ref name="Ad Council history"> Ad Council, ''[http://www.adcouncil.org/download.aspx?id=191 Matters of Choice: Advertising in the Public Interest The Advertising Council (1942-2002)]'' undated 2002 (approx). 2.2MB file </ref>