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SmartPower "was created by forward-thinking, private foundations and the Connecticut Clean Energy Fund, who believe that renewable energy solutions require the same consumer marketing approaches as traditional brands. “Market it like its Coca-Cola” has been the charge. Consequently, SmartPower has become the nation’s award winning, non-profit marketing organization on clean energy and energy efficiency. In under a decade, SmartPower has become known as the “Got Milk” organization on clean energy." [1]


Accessed June 2010: [2]

  • Ruth Hennig - Chair - Executive Director, The John Merck Fund
  • Bryan Garcia, Treasurer - Program Director, Yale Center for Business & Environment, Yale School of Forestry & Environmental Studies
  • Leslie Harroun - Program Director, The Oak Foundation
  • Michael Northrop - Program Director, Rockefeller Brothers Fund
  • Thomas Rawls - President, THR Associates
  • Gary Simon - President, Acumentrics
  • Lise Dondy - President, Connecticut Clean Energy Fund
  • Brian F. Keane - President, SmartPower (ex officio)

Advisory Board

Accessed June 2010: [3]



Resources and articles

Related Sourcewatch


  1. Overview, SmartPower, accessed June 16, 2010.
  2. Directors, SmartPower, accessed June 16, 2010.
  3. Advisory Board, SmartPower, accessed June 16, 2010.