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"Singita is one of the most luxurious safari experiences in Africa. " In an interview, Singita founder Luke Bailes was asked "Which hospitality brands do you admire for their conservation efforts?" He answered:

"Wilderness Safaris, Great Plains Conservation, and Natural Selections are three hospitality brands whose operations and ethos I admire. We’ve known the owners for many years as committed conservationists and believe their dedication is unquestionable. We also work with them on a few projects. For example, we’ve just launched the Lionscape Coalition with Wilderness Safaris, &Beyond, and Conservation Travel Foundation by Ultimate Safaris, in conjunction with the Lion Recovery Fund, to help raise funds to double wild lion numbers by 2050." [1]

"In 2002, the Grumeti Community and Wildlife Conservation Fund (Grumeti Fund) was granted the right to manage and conserve 350,000 acres of land in the western Serengeti, Tanzania (as a comparison, the entire world famous Masai Mara National Game Reserve in Kenya comprises only 370,000 acres). The area Grumeti Fund chose to conserve is among the most vital natural habitats left on the planet. Chief among its wonders is the world renowned wildebeest migration and the multitudes of flora and fauna this strategic buffer zone supports. ... Singita’s involvement with the Grumeti Reserves commenced in 2006 and through the work of Singita’s truly talented management team, the property was transformed and upgraded and now includes 3 expanded lodges and the most exclusive mobile tented camp in the world." [

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