See Jane Run
See Jane Run is a marketing firm that "provides TV morning show brand integration services exclusively." The firm's website says it has integrated products into "over 700 segments in the last seven years." [1]
The firm says a "typical four-minute brand integration segment" on television morning news shows provides clients with "four brand mentions, four-five brand chyrons/banners, brand messaging, third-party endorsements, station website activity." [2]
"The local morning show is an undiscovered place that we think marketers are going to visit more and more," See Jane founder Jane Rockwell told Advertising Age in 2006. At the time, according to AdAge "more marketers" were "eyeing morning news shows, leading stations to adopt "a pay-for-play model. ... Stations -- especially those owned by Gannett in markets such as Atlanta, Denver, Cleveland, Phoenix, Sacramento and Minneapolis -- are now charging for placements, which they didn't before. The price: $2,500 a pop." [3]
The firm's clients "pay a retainer and, increasingly, a pay-per-play rate of about $10,000 per segment to get their products or services mentioned," according to AdWeek. "Rockwell and her cadre travel to each market with the trained 'expert' and produce the live on-air segment themselves." [4]
Contents
Clients
Contact information
See Jane Run
1901 Avenue of the Stars, Suite 1060
Los Angeles, CA 90067
Phone: 310.557.1100
Website: http://www.seejanerun.tv
Articles and resources
Related SourceWatch articles
References
- ↑ "Homepage," See Jane Run website, accessed September 2008.
- ↑ "Segment content," See Jane Run website, accessed September 2008.
- ↑ 3.0 3.1 Marc Graser, "Product Placement Brokers Succeed in Morning Shows: Crowded Dayparts Have Marketers Rushing to Off-Peak Time Periods," Advertising Age, January 30, 2006.
- ↑ 4.0 4.1 Gregory Solman, "Profile: Jane Rockwell; On why no news is good news," AdWeek, June 9, 2008.
