Rochelle Lefkowitz

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Rochelle Lefkowitz is president and founder of Pro-Media Communications, a bicoastal public interest public relations firm.


Lefkowitz co-edited the 1986 book "For Crying Out Loud: Women and Poverty in the United States" with Ann Withorn. Writers and activists that contributed to the book included Barbara Ehrenreich, Frances Fox Piven and Linda Burnham.

In that same year, she founded Pro-Media Communications to help organizations, non-profits and individuals enact social change.[1] Since its founding the organization has worked on a range of social issues, from the death penalty to poverty issues to gay rights.

Lefkowitz coined the term "Fuels from Heaven, Fuels from Hell," which was cited by Thomas Friedman in his book Hot, Flat, and Crowded.[2] Lefkowitz is a featured blogger for the Huffington Post

Prior to the founding of Pro-Media Communications, she was a human services reporter covering the Massachusetts State House. She holds a bachelor of arts degree from Cornell University in Latin American studies and a master of arts degree in education from Boston University.[3]