Richard Viguerie

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Richard A. Viguerie is often dubbed the direct mail titan of the U.S. right. He is the Chairman of and a founder of the American Freedom Agenda.


In an autobiographical note, Viguerie wrote that in 1961 he became executive secretary of the conservative youth group, Young Americans for Freedom. "Since 1965, owner of direct marketing/advertising companies such as American Target Advertising. Political/campaign strategist, activist and conservative spokesman and writer," he wrote.

"Pioneered political use of computerized direct mail. That technology was the Internet of its day: it enabled conservatives to get around liberals' dominance of the mass media; it allowed thousands of conservative candidates, organizations and causes to get their messages to grassroots Americans," he wrote.[1]

Viguerie founded Conservative Digest magazine in 1975 and served as its publisher for ten years.[2]

Asked by Campaigns and Elections in May 2000 what his immediate goals were Viguerie wrote "To use the Internet to involve Americans in the political process, to help conservatives gain an advantage over the left. To fight against government's use of power, to fight for individual rights and responsibilities, and to fight to extend the blessings of liberty throughout the world."[3]

Writing in The Nation, David Corn noted that Viguerie "raised money for Judicial Watch" and is associated with Larry Klayman, conservative lawyer and activist.

Viguerie authored articles or books


In March 2007, Viguerie was listed as one of the founders of a new conservative group, American Freedom Agenda, which describes itself as campaigning to "restore check and balances ... under assault by the executive branch." [4]

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Articles/Statements by Viguerie

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