According to the website of ReviewMe:
Problem: Typically, large companies get their products/services reviewed by other Web sites/blogs benefitting from the traffic, viral nature of reviews, and valuable feedback, while new market players find it hard to get the word out about their products.
Solution: ReviewMe's marketplace of web authors will review your product or service on their Web site sending your site traffic, viral buzz, and invaluable feedback.
Problem: Creating, prototyping, testing and bringing products to market are time consuming and expensive.
Solution: Product demand and feedback can be gauged early on in the prototyping stage to help foster an environment where it is quicker, cheaper, and easier to create and test ideas.
Problem: People ignore ads. In much the same way that banner blindness set in, many publishers have noticed their contextual ad click through rates and earnings drop over time.
Solution: Because our reviews are not formatted to look like ads, publishers are able to deliver more attention and value than through advertising via any other marketing channel.
Problem: Due to a wide scope of interest many ad systems show exceptionally generic ads that are irrelevant and annoying, hurting the publisher’s ability to monetize the attention asset they have built.
Solution: Our writers review what they find interesting. If the writer finds something interesting the odds are it is going to be well in tune with what readers of that channel like.
Problem: Connecting with many bloggers who would be interested in talking about or reviewing your products and services could take a long time. Worse yet, even requesting a review from some of the wrong bloggers might inspire them to call you a spammer of some sort.
Solution: By letting the authors choose you they are more inclined to give a deep, receptive, and insightful review. The ReviewMe network means that you are not stuck trying to track down 100 different bloggers.
Related SourceWatch Resources
- Michael Arrington, "The PayPerPost Virus Spreads," Techcrunch.com, October 12, 2006.
- Josh Friedman, "Blogging For Dollars Raises Questions of Online Ethics," Los Angeles Times, March 9, 2007.