Project Q

This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

Project Q is the name given by the R.J. Reynolds Tobacco Company to a creative session regarding focus group testing on how to design cigarette ads to convey less guilt, less stress, offer more social acceptability, peace of mind, and lend "heroic" status to the cigarette brand/product.

Title PROJECT ""Q"" CREATIVE SESSION.
Date 19880201
Type REPORT
Bates 515194886/4888
Collection RJ Reynolds
Pages 3
URL: http://legacy.library.ucsf.edu/tid/wdd03d00

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