Project Mad Hatter
Project Mad Hatter was a research project carried out by British American Tobacco starting in 1959 on the effects on nicotine on the body. It consisted of three parts:
- Mad Hatter I- Preliminary Investigation of the Factors Influencing Demanding Habits and Literature Survey
Duration - approximately 4 months . Agreement signed - 24th February, 1959 . Intermediate Report due - 18th June, 1959 . Final Report - 22nd September 1959 . Cost - Swiss Fcs 16,000
- Mad Hatter II - Investigation of the nicotine balance in moderate and in heavy smokers, and the study of the social and physiological factors in the smoking habit.
Duration - approximately 6 months. Agreement signed - 22nd September 1959 . Report due 25th April, 1960 . Cost - Swiss Fcs 35,000 12,9116 .
- Mad Hatter III - Investigation of the Fate of Nicotine in the Body. Experiments on animals, followed by experiments on human beings. I
Work Commenced - late September 1960 .
Duration - Approximately 18 months, was scheduled to end in March 1962.
To search for more documents on Project Mad Hatter, go to the British American Tobacco Documents Library and search on the term "Mad Hatter"