"Penelope Gibbs is Director of a Prison Reform Trust campaign to reduce the number of children and young people in custody. This five year project is funded by the Diana, Princess of Wales Memorial Fund.
"Before joining the Prison Reform Trust, Penelope was Director of the Voluntary Action Media Unit, a lottery funded project which aimed to improve the relationship between charities and the media.
"Since VAMU started in January 2005, the team produced research on the relationship between the two sectors; set up www.askcharity.org.uk a research resource for journalists; encouraged charity personnel to experience media life though Media Connections 2006 and attempted to engage the interest of media students in charities.
"Penelope started her career in advertising as a "suit", shuttling between clients and creatives. She joined BBC Radio in 1990 to produce programmes including Woman's Hour, the Learning Curve and Excess Baggage. More recently in the BBC she worked for the Central Strategy Unit researching how the Corporation meets the needs of its Disabled Audiences."