Prior to joining Clarke's campaign Baverstock had been the head of the corporate practice of the UK office of Ketchum but with a European and global role.
Baverstock was director of strategic communications for the Conservative Party until November 2003 when a shake-up of staffing followed a review under the new Conservative Party leader, Michael Howard. According to PR Week Baverstock's role at Ketchum was to "knit together its PA, financial relations and stakeholder research functions."
Other SourceWatch resources
- Ravi Chandiramani, "Ketchum appoints director for its UK corporate practice", PR Week, February 23, 2004.
- Ravi Chandiramani, "Baverstock to handle Clarke leadership bid", PR Week, September 9 2005.