PR Companies and Clinical Trials
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One role PR firms have carved out for themselves in helping drug company clients is with communication elements of clincial trials. In particular PR companies and professionals play a critical role in recruiting and retaining participants.
FastFWD, a New York and Oxford UK-based division of Ogilvy, states on its website that it can help clients by "Identifying appropriate patient sources and pathways to recruit worldwide" and "maximizing recruitment through site support, targeted media, and efficient patient processing." [1]
PR Companies Working With Drug Companies on Clincial Trials
- Fleishman-Hillard have a Clinical Trials Division: http://www.fleishmanclinical.com/section1/index.html
- FastFWD/Ogilvy: http://www.fast4wdogilvy.com/
External links
- Kirsty Barnes, "How to handle a clinical trial crisis: Are you ready to handle a clinical trial crisis if it lands on your doorstep tomorrow?", Outsourcing-Pharma.com, November 21, 2006.
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