Opinion Leader Research
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Opinion Leader Research is a research-based consultancy. The company states on its website that they are "experts in influence, deliberative engagement, dialogue and insight" and thet they "believe that great research has the power to achieve great things – from challenging conventional thinking to increasing public participation".[1]
Opinion Leader as a market research company that uses a range of qualitative, deliberative and quantitative methods.[2] The company was founded in 1992[3], and in 1998 became part of Chime Communications plc, the holding company for several public relations, research, and advertising and marketing companies. [4]
Articles and Resources
Related SourceWatch articles
References
- ↑ Opinion Leader Research, "Welcome to Opinion Leader", Opinion Leader Research website, accessed March 2009.
- ↑ Opinion Leader Research, "How We Do It", Opinion Leader Research website, accessed March 2009.
- ↑ Opinion Leader Research, "Who We Are", Opinion Leader Research website, accessed March 2009.
- ↑ Nicola Tyrrell, " Chime buys Opinion Leader Research", PR Week UK , 19 June 1998.
Resources
For further information, see relevant SpinProfiles page Opinion Leader Research
