New Incentives

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"From its inception in 2011, New Incentives has focused on conditional cash transfers (CCTs) as a cost-effective and evidence-based way to save lives. We are grateful to the many partners, funders, and donors who have supported our work, both in the early days as we scoped, piloted, and evaluated various CCT initiatives and in recent years as we have deepened and expanded our program to boost childhood vaccinations and save lives in northern Nigeria.

"Inspired by evidence on the effectiveness of conditional cash transfers while doing research with the Center for Effective Global Action, Svetha Janumpalli raises seed funding from Unorthodox Philanthropy to create New Incentives.

"New Incentives begins encouraging existing nonprofits to start offering conditional cash transfers and then pilots a program with a local partner in Nigeria for the prevention of mother-to-child transmission of HIV. New Incentives presents the pilot program at the 2012 Clinton Global Initiative Annual Meeting.

"New Incentives receives the first grant from GiveWell Incubation Grants and establishes a local organization in Nigeria called All Babies Are Equal Initiative. New Incentives begins exploring using conditional cash transfers to incentivize women with at-risk pregnancies to deliver at health facilities. New Incentives receives a Grand Challenges Explorations Grant from the Bill & Melinda Gates Foundation to measure the effectiveness of using conditional cash transfers to prevent mother-to-child transmission in areas where child delivery in health facilities is low." [1]

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  1. History, New Incentives, accessed December 14, 2022.
  2. Who we are, New Incentives, accessed December 14, 2022.