Linden Alschuler & Kaplan

Linden Alschuler & Kaplan (LAK) is a public relations company based in New York City. They work in publicity/media relations, crisis management, public affairs, editorial services, internal communications, marketing support, and media training.

PR work

Under publicity/media relations, they say that they maintain strong relationships with reporters and editors at top newspapers and magazines, and producers and assignment editors at radio and television stations and that these relationships allow LAK to function as sources of information and story ideas for the media.

Under crisis management, they note that when a PR crisis hits, the future operations of a business and the careers and reputations of leading individuals can be on the line. They identify the audience to which the PR should be directed such as employees, shareholders, government officials, customers, investors and, local communities. "Even with a media maelstrom swirling around a negative issue, it may be possible for the business or organization to continue to market itself in a positive way."

Under public affairs, they say that employees at the firm have held government positions and therefore know the inner workings of the government and they can help prominent public officials including their political campaigns.

Under editorial services, they write articles, speeches, annual reports, and marketing materials for dissemination to the media, distribution through direct mail or e-mail, or for their clients websites.

Under internal communications, they work with clients to create internal communication programs to reach employees. This builds employee morale and loyalty.

Under marketing support, they say that their publicity generates credibility that strengthens a marketing campaign. This can be done through brochures, direct mail pieces, or sale kits.

Under media training, they coach clients on how to handle being interviewed by the media and they build their clients' presentation skills for talking to the media.[1]

History

The company was founded in 1993.

Personnel

From their website:

• Lisa Linden, CEO
• Steven Alschuler, President
• Lloyd A. Kaplan, Chairman
• Colleen A. Roche, Managing Director/ Principal
• Hannah K. Arnold, Principal / Senior Executive Vice President
• Suzanne Dawson - Principal / General Manager

Income and employee totals

LAK took in $7,251,013 in net fees in 2007, up 3% on the previous year. The firm has 40 employees.

Clients

Some clients:

• Alzheimer's Association New York City Chapter
• American Italian Pasta Co.
• Duke Energy
• New York State Bar Assn.
• Visiting Nurse Regional Health Care Network
• YMCA of Greater New York

Contact details

1251 Avenue of the Americas
New York, NY 10020
Phone: (212) 575-4545
Fax: (212) 575-0519
Email: llinden AT lakpr.com
Web: http://www.lakpr.com