Larisa Breton

Larisa Breton co-founded Oryx Communications in 2003 with Amy Zalman. She is an advisor for the Lincoln Group.

Profiles

According to her Oryx Communications biography, "[h]aving successfully managed two of her own companies, Larisa Breton brings to Oryx extensive experience in media planning and sales, marketing, and creative services developed over a 15-year career in advertising and publishing.

"Larisa possesses extensive legislative, regulatory and Capitol Hill experience and is an expert on the development of niche markets, capabilities she first developed as a Product Development Manager of Washington D.C.-based Thompson Publishing Group.

"As the president of Charla Breton Associates, a media sales firm, she developed comprehensive advertising and marketing programs for automotive, apparel, liquor, tourism, media, legal, financial and publishing clients. Larisa, one of a handful of Internet sales pioneers in the mid-1990s, brought e-commerce to the automotive industry's Big Three on behalf of HotWired, the first advertiser-sponsored website. She helped to educate an entire generation of media planners on the Internet's capabilities and long-term potential. This expertise led to her recruitment by General Motors Cyberworks, where she was the chief negotiator and media buyer for GM's strategic alliance with Time Warner's AOL, and where she also led evaluations and negotiations of new media and technology opportunities for GM and its divisions.

"Larisa further honed her creative skills as the owner of CoffeeBear Productions, where her achievements included national broadcast writing credits and commercial work. Larisa received her Bachelor of Arts degree from the Catholic University of America, where she serves on the Alumni Board of Governors. Larisa currently is earning her MBA in international business management from Baker College."