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Kaplow

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Kaplow is a public relations company based in New York. Their site says they worked with eBay for six years to change eBay's reputation from that of selling wild curiosities into a more trusted shopping outlet.[1] Beside public relations, they do marketing and communications with services across traditional, digital, and new media sectors.

History

The company was founded in 1991 by its current CEO, Liz Kaplow.

PR work

  • Media training - "In-house trainers provide the tools needed to deliver messages effectively and on-target"
  • Influencer seeding - "We identify and connect our clients' brands to key opinion shapers, to drive buzz"
  • Editorial services - "From press releases to CEO speeches, brochures to blog content"
  • Social networking and viral PR - "We spark word of mouth by leveraging evangelists in social networks to spread the message"
  • Blogger relations - "Our savvy discourse with these powerful influencers inserts our clients into the conversations that have the most impact"
  • Guerrilla marketing - "Wild postings, street teams and stunt PR—nontraditional initiatives—build hype and capture attention"[1]

Personnel

As of May 2008:[2]

Income and employee totals

PR Week ranked Kaplow Communications as the thirty-third largest independent PR agency in the United States in 2008, with 2007 revenue of $10,350,000, a 23% increase from the previous year's total revenue of $8,430,000. The ranking also notes its staff total of 60 (2006 total: 55), with $172,500 in revenue per employee.[3]

Clients

Clients include:[4]

Current clients

  • eBay
  • LeapFrog
  • Timex
  • Skype
  • Shiseido
  • American Express
  • Warner's
  • Avon
  • Thumbplay
  • St. Ives
  • Cosmetic Executive Women (CEW)
  • Kajeet
  • Target
  • CVS/Pharmacy
  • Nexus Salon Haircare
  • Blue Planet Run

Past clients

  • American Idol Fragrances
  • American Legacy Foundation
  • Burlington Coat Factory
  • Conde Nast
  • Constellation Wines
  • FDS
  • iVillage
  • Kijiji.com
  • Lawyers.com
  • McNeil Consumer Healthcare — Motrin, Nizoral A-D Shampoo, Tylenol PM
  • Morgan Motors
  • Netflix
  • Newman's Own
  • Redcats USA — Lane Bryant Catalog and Woman Within
  • Spin Master

Contact details

19 West 44th Street, 6th Floor
New York, NY 10036
Phone: (800) 865-1205
Phone: (212) 221-1713
Fax: (212) 768-1960
Email: email-liz AT kaplowpr.com
Web: http://www.kaplowpr.com

References

  1. Services, Kaplow, accessed June 2008.
  2. "Team," Kaplow Communications.
  3. "2008 Agency Rankings," PR Week, 28 April 2008.
  4. "Clients," Kaplow Communications.