John Doner & Associates
John Doner and Associates (JD&A), founded in 1989, is an Austin-based marketing and consulting firm, specializing in political campaigns, political action committees (PACs), grassroots initiatives, and associations. Its focus is assisting " those seeking to influence the governmental and/or electoral process."[1]
Services
- direct-mail fundraising and voter contact
- print advertising
- telephone surveys
- candidate and issues advocacy
- radio and television production
- candidate and issues research
- general campaign consulting services
Sample clients
- Microwave Communications, Inc. (MCI) TEXPAC
JD&A "decided on a “fun” approach" to get more "non-activists" involved in MCI-TEXPAC. The company designed an image depicting Southwestern Bell, MCI's main competitor in the legislative arena, as a "'Baby Bell' tugging at a phone, refusing to share it" and incorporated in into materials with the slogan "Help MCI Teach Texas’ Baby Bell How to Share.” A company-wide fundraising initiative pitted sales offices from around the state against each other for a 30-day period.
As a result of the contest, employee participation in the PAC increased tenfold in the 30 days. The additional resources injected into the PAC enabled it to support candidates that "understood MCI's views on communications issues and enhanced MCI's presence at the Capitol during the next legislative session." [2]
Contact information
8823 Congress Avenue
Suite 1030
Austin, TX 78701
Phone: 512-476-4000
Fax: 512-474-1641
Web: http://www.jdoner.com
References
- About, John Doner and Associates, accessed June 8, 2006
- PAC Case study, John Doner and Associates, accessed June 8, 2006
