Jason Halford
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Biographical Information
"Professor Jason Halford is Head of the Department of Experimental Psychology at the University of Liverpool and Chair of the UK Association for the Study of Obesity.
"He performed his undergraduate and postgraduate in the late 1980′s and early 1990′s focusing on satiety and the development of anti-obesity drugs. Some of this included early work on sibutramine. He has been involved in the behavioural assessment of potential anti-obesity drugs in pre-clinical models and humans ever since, including recent work on Rimonabant.
"Over the past 10 years Jason’s research has focused on drug induced weight gain, the effects of nutrients and fibre on appetite and hormone release, the effects of stress on eating behaviour, and on lean obese differences in the expression of appetite. More recently, he has focused on the effects of branding and food promotion on children’s food preferences and diet. Jason is Professor at the University of Liverpool and Director of the Human Ingestive Behaviour Laboratory and the Liverpool Obesity Research Network."[1]
