James Frame

"James is a leader, but more importantly for us, he is NHI’s leader in every sense, he is an excellent communicator who empowers people and by his own admission “a consciousness work in progress”. NHI, combined with the non-profit he also co-founded – Awakes, are his vision and passion. He has a Bachelor of Economics which at one stage was put on hold to start NHI.

"He has been working in the natural products industry for 15 years and during this time has set up a global supply network with operations in Australia, Vanuatu, France, Pakistan, Peru and the United States. Over the last 5 years James and the NHI team have created Natural Health International’s distribution network and business in the US and are now expanding around the world to 20 countries by the end of 2014.

"James experience spans nutrition, exercise physiology and natural products. He has a comprehensive knowledge of each area of the Global Natural Products Industry from seed to shelf. He has established strong commercial ties with some of the largest natural product manufacturers in the USA - Pure World Botanicals and in Europe – Indena and was involved in the privatization of the kava market in Vanuatu, which up until February 1998 was a prescribed commodity. Since this time he has moved on to become one of the biggest exporters of kava out of Vanuatu, with sales in excess of 300 tons, as well as expanding into Tamanu Oil. James was also instrumental in establishing the St. John’s Wort industry in Australia as a viable alternative to product from Chile and Eastern Europe, supplying 200 tons of St. John’s Wort in the first year. From 1999 to the present he has been involved in establishing and growing NHI’s joint venture operation in Peru which includes growing, harvesting and manufacturing with a capacity of 1,500 tons per annum. James also oversaw NHI’s five years of research into Femmenessence and has since been involved in our continued research into women’s health, men’s health and now mental health. In 2010 he successfully acquired and rolled the leading Himalayan Crystal Salt business into NHI."