Initiative North America (INA) is the U.S. and Canadian division of Initiative, the global media company that itself is part of a larger organization, Interpublic Group. In 2007 INA gained the general market media and research contract for the U.S. Census Bureau's four-year, $200 million account.
One Dag Hammarskjold Plaza
New York, New York 10017
+1 212 605 7000
- Mandese, Joe,Adds To Initiative's Consensus: Shop's On A Roll, Media Daily News, September 7, 2007
- Consoli, John,"Initiative Names Beaven CEO N.A.," Mediaweek, March 27, 2006.