Imperial Tobacco Co.

This article is a stub. You can help by expanding it.

This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

Imperial Tobacco Co. (Determined optimum nicotine levels for cigarettes): Did testing pre-1972? of U.K. smokers and concluded that the optimum nicotine delivery for the cigarette, and that stepwise reductions in delivery caused progressive rejection by consumers (see Project Wheat)

Description

The abbreviation for Imperial Tobacco Co. is ITC. Imperial tobacco Company did testing pre-1972? of U.K. smokers and concluded that the optimum nicotine delivery for the cigarette, and that stepwise reductions in delivery caused progressive rejection by consumers (Project Wheat 1 p.3).

<tdo>resource_id=6803 resource_code=imperial_tob search_term=Imperial Tobacco Co.</tdo>