Ian McConnel

"Ian serves as Director of Beef Sustainability for Tyson Foods. Before his current position Ian served as the Global Beef Lead for World Wildlife Fund (WWF) where he led the global WWF networks approach to creating and communicating a more sustainable global beef industry. Facilitating global dialogue, collaborating across WWF offices, external stakeholders and industry partners Ian is successfully developing a cohesive and effective global effort to create a beef industry that is socially, economically and environmentally responsible and is able to communicate this message to consumers. Ian has served as the GRSB Secretary-Treasurer for the past two years."

• Director, Global Roundtable for Sustainable Beef