How many times do we have to say "No?"

This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

How Many Times Do We Have To Say "No?" Proposed Campaign Plan 1980 California Smoking/No-Smoking Sections Initiative

This document outlines a proposal for [[Philip Morris' to reduce a very strong (72%) approval rate for a ballot initiative in California in 1980 that would provide Californias with no-smoking areas in public places. The goal was to change that majority in favor into a failing vote for that initiative. The strategy was to "Convert a high (72%) pro-restriction attitude to an anti-government regulation sentiment.

The document states, "The success of a campaign to reduce support for the "Smoking/No Smoking"Initiative relies significantly on the assistance of volunteers from the California tobacco industry."

The document also provides a complete budget breakdown for this campaign, as well as an organizational trees.

Org. Author ROBERT NELSON + ASSOCIATES
Date 19800000/E
Type REPORT; CHART, GRAPH,TABLE, MAPS
Bates 2024077821/7837
Collection Philip Morris
Pages 17
URL: http://legacy.library.ucsf.edu/tid/igz36e00