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HEN-RY was a northern European Smokers Rights Group and a tobacco industry front group for generating "grassroots" lobbying. The creation of HENY-RY was part of a strategy devised by Philip Morris and the large PR firm Burson Marsteller circa 1989 to create a string of Nordic smokers rights groups throughout northern Europe to lobby in the company's favor on tobacco issues.
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- Contact Report, Report. Burson Marsteller, August 23, 1989. Bates No. 2500020279/0287