Green Marketing
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Green marketing is the business term used to describe making money by promoting the 'environmentally friendly' aspects of a company, brand, product or, in the case of a politician or celebrity, even a person. The purpose of green marketing is to make a profit and increase market share by by touting environmental claims.
Contents
Green Marketing 2008 conference
- Green Marketing 2008 will be held at the AmericanbStrategic Management Institute’s Training Center in Arlington, VA on April 21-23, 2008. [1]
SourceWatch Resources
External LInks
- Hot Topics: Green Marketing, GreenBiz.com
- Marketing Green
External Articles
- Wendy Melillo and Steve Miller, Companies Find It's Not Easy Marketing Green, Brandweek, July 24, 2006.
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